Plummeting sales forces C-Dax to cease trading
Farmer-owned co-operative Ravensdown is winding down the operations of its agritech subsidiary C-Dax following a long decline in sales.
Williams has managed agribusiness in the East Coast region for 18 years. Originally from Gisborne, he has spent the last two years in Dunedin as Ravensdown’s technical manager animal health for the lower South Island.
“The opportunity to lead people achieving great results and service has brought me back to the East Coast,” Williams says.
From Ravensdown’s Napier site at Awatoto he will cover from the top of the East Coast region, Waikura Valley, central Hawkes Bay and Dannevirke.
Ravensdown is a large employer in Hawkes Bay and last year its Napier site won Large Business of the Year at the 2015 Hawke’s Bay Chamber of Commerce Awards.
The farmer-owned co-op seeks to optimise soil fertility and farm profitability in a sustainable way. Along with fertiliser it markets nutrient management services, technical advice and farm inputs.
