Case IH new Fieldays sponsor

After a forced postponement from its normal timeslot in June - the first in the event's history - its return later this month will herald the arrival of a new premium sponsor, agricultural machinery company Case IH.

"National Fieldays is a key date in New Zealand’s agricultural calendar so we’re very proud to be supporting it and help ensure it can continue to go from strength to strength. The event is a chance for New Zealand’s agricultural sector to come together and celebrate the dynamism and innovation of our MARK DANIEL This email address is being protected from spambots. You need JavaScript enabled to view it. industry which has continued to thrive despite the recent challenges,” says Murray Grant, CNH industrial commercial business manager – New Zealand.

“Case IH and our dealerships have always been enthusiastic participants at National Fieldays. We appreciate what a valuable opportunity it is for meeting our customers face-to-face – something we haven’t been able to do for some time – and showcasing our latest machinery and AFS products to a local, as well as global, audience.”

Pete McCann, general manager of Case IH Australia/ New Zealand, says it’s another important milestone for the brand in the New Zealand market, following on from the distribution changes introduced by parent company CNH Industrial at the start of July.

“Bringing back inhouse the distribution of CNH Industrial machinery in New Zealand was the start of an exciting new chapter for us,” he adds. “While this new sponsorship deal really caps off what’s been a great year and cements our commitment to this important and growing market. We look forward to this new partnership and working alongside the organizers to bring as much as we can to the event.”

As part of this year’s Fieldays, Case IH is also sponsoring a tractor pull, with Case IH tractors involved in the event each day.