Hormel acquired CytoSport, the maker of Muscle Milk, in August 2014, and the investment is paying off. Despite many complaints about the misleading name, including a 2011 warning letter from the FDA and lawsuits, sales of both the protein powder and the liquid beverage are climbing.
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Here's another threat to the NZ dairy industry. US food giant Hormel is reporting a 32% lift in sales largely due to Muscle Milk. The product contains no milk, but that doesn’t seem to hold back its sales.
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