Hormel acquired CytoSport, the maker of Muscle Milk, in August 2014, and the investment is paying off. Despite many complaints about the misleading name, including a 2011 warning letter from the FDA and lawsuits, sales of both the protein powder and the liquid beverage are climbing.
-
font size
decrease font size
increase font size
Here's another threat to the NZ dairy industry. US food giant Hormel is reporting a 32% lift in sales largely due to Muscle Milk. The product contains no milk, but that doesn’t seem to hold back its sales.
More like this
It's all about economics
OPINION: According to media reports, the eye-watering price of butter has prompted Finance Minister Nicola Willis to ask for a 'please explain' from her former employer Fonterra.
Red line on dairy
OPINION: As India negotiates to open its borders to more global products, dairy is proving a sticky issue.
Farmland security
OPINION: Paranoia about foreigners is at an all-time high in the US and attention is now turning to foreign-owned farmland.
Cuddling cows
OPINION: Years of floods and low food prices have driven a dairy farm in England's northeast to stop milking its cows and instead charge visitors to cuddle them.
Popular Reads
Fonterra posts $1.1B profit, $16.2B returns to shareholders
Fonterra chief executive Miles Hurrell says the 2025 financial year has proven to be one of the co-op’s strongest years…
Virtual fencing boosts grazing efficiency at Rotorua’s Stokman Angus
Nestled in Waikite Valley in Rotorua, Stokman Angus is one of the first beef farms in New Zealand to try…Farmlands celebrates 63-year legacy in Hawke’s Bay
Rural service trader Farmlands hosted a special legacy event this week to celebrate its 63-year history in the Hastings community…Trade old toy for brand-new John Deere toy
Fancy trading your old toy for something new next month?Fonterra to boost UHT cream production with $150m plant
With Fonterra's UHT plant at its Edendale site less than a year from completion, demand continues to grow for products…Featured
Fonterra’s $3.2b capital return to farmers set to boost rural incomes and NZ economy
According to ASB, Fonterra's plan to sell it's Anchor and Mainlands brands could inject $4.5 billion in additional spending into the economy.
$2b boost in NZ exports to EU
New Zealand’s trade with the European Union has jumped $2 billion since a free trade deal entered into force in May last year.
US tariffs hit European ag machinery markets
The climate of uncertainty and market fragmentation that currently characterises the global economy suggests that many of the European agricultural machinery manufacturers will be looking for new markets.
Tributes paid to Jim Bolger
Dignitaries from all walks of life – the governor general, politicians past and present, Maoridom- including the Maori Queen, church leaders, the primary sector and family and friends packed Our Lady of Kapiti’s Catholic church in Paraparaumu on Thursday October 23 to pay tribute to former prime Minister, Jim Bolger who died last week.
Todd McClay urges farmers to prioritise safety amid storm
Agriculture and Forestry Minister, Todd McClay is encouraging farmers, growers, and foresters not to take unnecessary risks, asking that they heed weather warnings today.
Time for a viable dairy-beef system - RaboResearch
With nearly two million underutilised dairy calves born annually and the beef price outlook strong, New Zealand’s opportunity to build a scalable dairy-beef system is now.
National
Leah Prankerd: A passion for dairying and farmer support
It was love that first led Leah Prankerd to dairying.
From Calf Shows to Semex NZ: Rachel Cox’s dairy journey
When I interview Rachel Cox, she is driving - on her way to her next meeting.Fonterra to boost UHT cream production with $150m plant
With Fonterra's UHT plant at its Edendale site less than a year from completion, demand continues to grow for products…New scholarship to grow female leaders in dairy
A new $50,000 scholarship fund designed to support and empower women in the New Zealand dairy industry through leadership development…High dairy payouts fuel record milk production across NZ
Many farmers around the country are taking advantage of the high dairy payout to get maximum production out of their cows.Machinery & Products
Cheetah Electronics launches Rodent Shield to protect agricultural machinery from rodent damage
With the increased arrival of technology in modern agricultural machinery, it invariably means more wiring and electronic control modules. This brings…
