Fantasy in the paddock

The game lets players draft real cows, score points from farm and milking shed data, and compete for a $20,000 top prize.

Created for Meadow Fresh, just like fantasy football, which relies on real athlete stats, Fantasy Herd draws on actual milking outputs and behavioural data collected from the herd at Nottingham Dairy Farm in North Otago, New Zealand. Players will be able to select their own line ups, drafting real cows, each wearing a solar-powered smart collar from New Zealand’s agtech company Halter.