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New Holland tractor wears the Leader’s Jersey at the Giro d’Italia.
While it seems increasingly common to see ‘black editions’ of many tractor brands – or as with one Scandinavian manufacturer, a plethora of colours – it’s not so common for the New Holland brand.
Recognisable for its iconic blue colour scheme, the Italian head-quartered company is sponsoring this year’s Giro d’Italia cycle race that kicks off on May 6th in Budapest and finishes off 21 stages and 3,410km later in Verona on May 25.
Stopping off on route in multiple rural communities, a shocking pink T5.140 Dynamic Command tractor will certainly cut a splash on the 105th running of the event.
While not immediately considered a must-have colour for agriculture, the heavily customised ‘wrapped’ machine is inspired by the pink jersey (maglia rosa) worn by the race’s general classification leader.
The company says the use of pink, and its association with the sporting excellence of a winner, “denotes the drive, performance and staying power needed to win a Grand Tour – the same qualities undertaken by New Holland tractors in fields around the globe to reach its farming goals”.
With effluent management never far from the thoughts of legislators and farmers becoming increasingly aware of the nutrient values of dairy effluent, innovate ideas for the convenient storage and subsequent discharge are always of interest.
While the average size of a tractor in India is much smaller than in Europe or North America, the market is booming, with a record 915,474 tractors sold last year – five times greater than the Western European and three times larger than North American markets.
In what appears to be a casualty of the downturn in the agricultural sector, a well-known machinery brand is now in the hands of liquidators and owing creditors $6.6 million.
Morrinsville based Power Farming Group has launched a flagship New Zealand facility in partnership with global construction manufacturer JCB Construction.
Made in New Zealand looks at the wealth of design and manufacturing ability we have in New Zealand, creating productive and cost-effective products for the agricultural sector. This week machinery editor Mark Daniel takes a closer look at TRS Tyre and Wheel Limited with managing director Nigel Sherborne…
Rural banker Rabobank is partnering with Food Rescue Kitchen on a new TV series which airs this weekend that aims to shine a light on the real and growing issues of food waste, food poverty and social isolation in New Zealand.
Telco infrastructure provider Chorus says that it believes all Kiwis – particularly those in the rural areas – need access to high-speed, reliable broadband.
World Veterinary Day falls on Saturday 27 April.
The Director General of MPI, Ray Smith says it's important for his department to celebrate the success of a whole range of groups and people around the country.
A small company which mobilised veterinarians around the country to deal with Mycoplasma bovis was one of the winners in this year's Biosecurity Awards, held at Parliament.
One of the country's top Māori sheep and beef farms is facing a five-year battle to get back to where it was before Cyclone Gabrielle struck just over 14 months ago.
