Displaying items by tag: marketing

Tuesday, 13 February 2024 16:55

Getting Dinner Done

Australia-based French chef Manu Feildel has teamed up with Ingham’s NZ to launch the poultry producer’s Dinner Done campaign.

Published in Agribusiness
Wednesday, 12 October 2022 14:55

Cashing in on natural

Moves to promote the natural and sustainable features of wool versus synthetic fibres and its fossil fuel connections appears to be growing momentum around the world.

Published in General News
Wednesday, 09 June 2021 16:30

The Marketing Place: Intel & Insights

In response to member feedback on desired topics to cover for our webinar series, we recently held a very well-attended session on 'New Zea;and Wine in the Domestic Grocery Channel'.

Published in General News
Thursday, 03 December 2020 07:55

How do we brand differently?

OPINION: The marketers are telling us that they have no choice – but to pursue it.

Published in Opinion
Monday, 19 October 2020 12:49

Digital juice

Covid-19, e-commerce and the risk of digital debt.

Published in General News
Wednesday, 29 April 2020 12:56

The light stuff

No alcohol wine is a “niche within a niche” but a growing opportunity for New Zealand wine companies, says New Zealand Lighter Wines manager Dr David Jordan.

Published in General News
Wednesday, 04 March 2020 10:35

Cellarbration

Cellar door staff can learn a lot from a little undercover shopping, says Brent Pilcher, Pernod Ricard Winemakers’ National Brand Homes Manager.

Published in General News
Monday, 13 January 2020 11:44

Perfect labels

A new guide by the NZ Wine Packaging Forum offers advice on creating the perfect wine label. 

Published in Industry
Thursday, 12 December 2019 10:30

Wine is in Charlotte Read’s blood

The new GM of Marketing for New Zealand Winegrowers can’t help but laugh at how she used to consider anything to do with grapes, “such a drag.”

Published in Profiles
Thursday, 29 August 2019 07:53

How to stand out online

Humans are supposed to be the most intelligent species on the planet. How then do you explain that the average human attention span is only eight seconds?

Published in General News
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