Displaying items by tag: Todd McDonald

Tuesday, 28 October 2014 10:22

Car maker’s branding soars

KOREAN CAR maker Kia claims a 480% jump in the value of its brand in seven years because of its R&D and marketing spend.

The ‘100 Best Global Brands 2014’ list values Kia at US$5.4b, up from US$929m in 2007.

KIA MOTORS is working on making its cars 10% lighter by 2015, to bring many motoring benefits and savings, the company says.

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