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Toyota's massive site in the automotive precinct at Fieldays will showcase its extensive range of SUVs.
From the trendy C-HR to the powerful V8 Land Cruiser 200, these vehicles build on a 60 year heritage.
A notable SUV addition will be the Next-Gen RAV4 including for the first time a hybrid electric version to complement the hugely popular Adventure models.
The Kiwi icon and mainstay of rural NZ, the Toyota Hilux, will be hot to see, and site visitors can try their hand at the Hilux ‘Spin to Win’ game which might win them a 4WD trip with a Toyota Ambassador.
Getting its first public outing will be the new look Hiace van with lots of new technology expected to cement its position as NZ’s favourite van.
Visitors can learn more about Toyota technology in the Innovation Zone.
For example, the company says “augmented reality is the best way for people to understand how the self charging hybrid electric system and the Safety Sense package work in the new Corolla hybrid”.
For a breather, visitors can enjoy Toyota’s ‘Drive Happy’ hospitality -- coffee and toasted sandwiches to combat the winter chill.
Site: corner of I Road and C Street in the automotive precinct.
A function at Parliament on 7th October brought together central government decision-makers, MPs, industry stakeholders and commercial partners to highlight the need for strategic investment in the future of Fieldays and its home, the Mystery Creek Events Centre campus.
The iconic services building at National Fieldays' Mystery Creek site will be demolished to make way for a "contemporary replacement that better serves the needs of both the community and event organisers," says board chair Jenni Vernon.
OPINION: The Rural Support Trust ran a dinner and debate at the National Fieldays last month. In tables of 10, over 540 people were wined and dined, including the Prime Minister, supported by ministers from around the country.
OPINION: Good times are coming back for the primary industries. From sentiment expressed at Fieldays to the latest rural confidence survey results, all indicate farmer confidence at a near-record high.
OPINION: The Federated Farmers rural advocacy hub at Fieldays has been touted as a great success.
Engaging, thought provoking speakers, relevant seminars and relatable topics alongside innovative produces and services are the order of the day at the 2026 East Coast Farming Expo.
Farm supplies trader Ruralco has recovered from two consecutive years of losses to post a $1.25 million profit for the 2025 financial year.
Naki Honey, a New Zealand manuka apiary company, has crafted what is believed to be the world's most expensive honey.
OPINION: Wool farmers believe the future of strong wool still holds promise.
Applications are open for Horticulture New Zealand's (HortNZ) 2026 scholarship programme, with 20 funding opportunities available.
OPINION: Farmers are being asked to celebrate a target that changes nothing for the climate, wastes taxpayer money, and ignores real science.
