"All around the world producers are responding to the growing demand for food to feed an expanding world population. At the same time, there is more emphasis being placed on producing this food sustainably – and we are seeing that sentiment flow through to regulations on how we farm here in New Zealand," he said.
Graham, who recently attended the Ballance Farm Environment Awards national showcase ceremony, believes sustainability is about 'doing the right thing', but doing what's right has to contribute to farming profitability – if farmers cannot make a living there will be no farmers, no food, no future.
"The need for sustainability is understood by farmers all around the country. The challenge is determining how to go about achieving the balance between improving our efforts to look after the environment and maintaining, or better still improving, our economic success."
The Ballance Farm Environment Awards have existed since the mid-1990s and are much more than an annual celebration of farming excellence. They have created opportunities for farmers to benchmark themselves and their environmental practices against their peers – and learn something along the way.
"Ballance has been a long-time supporter of these awards, and we are working hard to help New Zealand food producers to farm more productively and sustainably.
"We have taken note of the growing interest in sustainable farming practices and the demand for good advice and good science to support decisions on-farm."
"As a cooperative, owned by farmers and here for farmers, it is only natural we would increase our ability to respond to this demand. We have expanded beyond fertiliser to offer complete farm nutrient management advice, technology, services and products backed by sound science."
