fbpx
Print this page
Wednesday, 22 March 2023 13:25

Alliance Pure South raking in gold medals

Written by  Staff Reporters
Alliance's Handpicked Lamb (pictured) recently won gold at the Outstanding NZ Food Producers Awards. Alliance's Handpicked Lamb (pictured) recently won gold at the Outstanding NZ Food Producers Awards.

Alliance Group has been awarded five gold medals for its beef, lamb and venison at the Outstanding NZ Food Producers Awards.

The red meat co-operative won gold for its Pure South Lamb, Pure South Handpicked Lamb, Pure South Beef, Pure South Handpicked 55 Day Aged Beef and Pure South Venison.

The awards celebrate inspiring Kiwis who harvest, grow, and produce New Zealand’s outstanding food and drink. Entries are judged on a range of criteria including aroma, visual appearance, flavour, consistency, quality, sustainability, brand story, and packaging.

Shane Kingston, general manager sales for Alliance Group, says the array of awards across its portfolio highlights the co-operative’s commitment to quality and the passion and dedication of farmers.

“Our Pure South beef and lamb are our foundation brands and they are enjoyed in more than 65 countries around the world. The recognition of the special qualities of our new Handpicked Lamb is particularly pleasing,” Kingston says.

“Over the past five years, we have also steadily expanded our range to build a differentiated premium portfolio to provide our farmers with opportunities to partner with us on new products to meet demand from consumers who are also willing to pay a premium for red meat products and attributes guaranteed by a trusted brand.”

Judges praised the Pure South Lamb for its delicate, mild and mellow flavour and pleasant fine grained texture, and the Pure South Handpicked Lamb for its texture, mature depth of flavour and “tarty layer of fat”.

The Pure South Venison won accolades for its tenderness, succulence, and delicious flavours.

Pure South Beef was described as milk, juicy and tender with good clean tasting fat. The Pure South Handpicked 55 Day Aged Beef was singled out for its marbling and “good beefy flavour that is reminiscent of Grandma’s classic beef and Yorkshire pudding”.

Previously, the Pure South Handpicked 55 Day Aged Beef has also won multiple gold medals at the World Steak Challenge.

More like this

Chilled cow cuts enter China

Alliance Group has secured greater access for chilled beef exports into China following approval of its Levin and Mataura plants to supply that market. With its first load of beef from Levin clearing Chinese customs in early January and a shipment from Mataura recently arriving in China, journalist Leo Argent talked to Alliance general manager safety and processing Wayne Shaw.

Alliance seeking outside capital

Reeling from two consecutive years of heavy losses, Alliance says it has appointed Craigs Investment Partners to explore external capital-raising options.

Editorial: Smithfield closure just the start?

OPINION: Rural New Zealand has been taking some very big hits of late. The latest of these, the closure of Alliance’s Smithfield plant at Timaru, is yet another blow for the heartland – the engine room of the economy.

Featured

Farmer input needed to combat FE

Beef + Lamb New Zealand (B+LNZ) is calling on livestock farmers to take part in a survey measuring the financial impact of facial eczema (FE).

Editorial: Escaping Trump's wrath

OPINION: President Donald Trump's bizarre hard line approach to the world of what was once 'rules-based trade' has got New Zealand government officials, politicians and exporters on tenterhooks.

Wool pellets to boost gardens

With wool prices steadily declining and shearing costs on the rise, a Waikato couple began looking for a solution for wool from their 80ha farm.

National

Machinery & Products

Alpego eyes electric power harrow

Distributed by OriginAg in New Zealand, Italian manufacturer Alpego recently showed its three metre Alysium electric power harrow at the…

New seed drill tech coming

Incorporating Vaderstad's latest seed drill technology, the Proceed V 24, is said to improve precision and increase planting efficiencies for…