OPINION: This guy deserves a medal!
The Dairy Women's Network last week announced a new partnership with the national media company - a deal described by some as short-sighted.
The partnership will see MediaWorks become the first to release information from the network, in a series of exclusive news breaks - thus limiting the networks reach dramatically.
This deal cuts out all other media outlets - including established rural media, which is surely the network's core audience - in favour of one media organisation more associated with urban brands such as Mai FM and George FM. Not a smart move at all.