Tuesday, 06 July 2021 11:30

Smart move?

Written by  Milking It

OPINION: If you are involved in the dairy sector and don't access MediaWorks platforms, then good luck finding out anything about the Dairy Women's Network.

The Dairy Women's Network last week announced a new partnership with the national media company - a deal described by some as short-sighted.

The partnership will see MediaWorks become the first to release information from the network, in a series of exclusive news breaks - thus limiting the networks reach dramatically.

This deal cuts out all other media outlets - including established rural media, which is surely the network's core audience - in favour of one media organisation more associated with urban brands such as Mai FM and George FM. Not a smart move at all.

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